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L.E.A.P: Listen, Empathize, Appreciate, and Practice
L.E.A.P is a fictitious educational program inspired by my elementary days creating die cuts and climbing cabinets when my mom was in my school's PTO.
The Brief
Create a multi-platform copywriting campaign, appropriate for children ages 7-12, with the goal being to introduce and teach kids lessons in empathy
The Challenge
Appeal to a spectrum of age demographics, create a vibrant and unique brand identity, and integrate educational material within my copy.
The Solution
An eye-catching poster suite and educational program packages designed for students, educators, schools, and summer programs, and inspired by my vacation bible school days.
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